Beast Games + MoneyLion

MoneyLion has helped millions of Americans make their best financial decisions. In the ever-growing space of consumer finance, MoneyLion needed more than a moment to break through. A “Beast Move” was needed to bring MoneyLion to a whole new audience.

When MrBeast, the world’s biggest content creator with over 600 million followers, launched his new show Beast Games on Amazon Prime, the team saw the perfect alignment—his mission to change lives paired seamlessly with MoneyLion’s goal to help people make better financial decisions.

I was part of the team at MALKA that partnered with Beast Games to execute and launch a 360-degree activation. The MoneyLion Beast Games Giveaway with $4.2M in cash prizes, giving viewers at home a chance to win as well.

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