Chief Destiny Officer
Creating an iconic character who personifies the dangers of leaving business decisions up to destiny
Problem
60% of executives don’t trust the data they work with. 78% of executives struggle to make data-driven decisions.
Talend is pioneering the field of data health in pursuit of its mission to make data useful for all organizations. We worked with Talend to set the brand apart as the first data company positioned as a strategic business partner, changing the data paradigm that so many accept.
Approach
Enter Cosmo, Chief Destiny Officer. Personifying the uncertain reality of decision making and introducing a better way—Talend.
We worked alongside the Talend team to develop a breakthrough integrated campaign that shows making decisions with bad data isn't much better than relying on tarot cards or a Magic 8 Ball for all your business decisions.
Crystal Ball
Magic 8 Ball
Ritual
Paid Digital executions featuring the Chief Destiny Officer, Cosmo.
Outcomes within 30 days
Along with notable results for the brand, the Chief Destiny Officer will return.
190% increase
in new leads generated from the launch of the campaign
32% increase
in web traffic from the launch of campaign
> 1mm
Number of organic impressions in first 2 weeks of campaign launch