Problem
With a claim satisfaction rate of 94%—7% higher than the national average— Alfa leads the industry in serving its customers when it matters most.
Alfa Insurance must compete against multi-million dollar budgets and companies with national name recognition. While they may not have the latest tech and the greatest celeb cameos, Alfa offers a level of service that can't be matched – led by agents who know your name, live in your area, and make things right.
After 10 years of stagnant messaging to a waning audience segment, Alfa sought fresh perspectives to make this benefit matter to their next-gen customer.
Approach
We stepped into the lives of everyday people to show how little issues can unexpectedly become big problems. Fortunately, Alfa is always there. From broadcast film spots to out-of-home and digital advertising, we launched an integrated campaign called "Little Things" that helped drive record growth for the company.
When your volcano-shaped pizza erupts,
Alfa is there to keep things cooking.
Alfa is there to keep things cooking.
Big Tony's - 30-second spot
He Did It - 30-second spot
Pine Scented - 30-second spot
There's a reason why Alfa leads the industry in satisfaction. They're not like your neighbor, they are your neighbor.
Paid Media
OOH
OOH
OOH
Additional Paid Digital Executions
Microsite
Not-so-little results
Relatable creative infused with human truth, paired with an interactive microsite to surprise and delight, resulting in a record-breaking lift across key metrics.
55% increase
in the number of quotes requested by prospective customers
94% increase
in unique visitors to the main Alfa Insurance website within the first month of the campaign, YoY
24% increase
in direct visits to the main website within the first month of the campaign, YoY
156% increase
Referral traffic increase seen within the first month of launching the campaign